Marketing Books
Marketing Strategy
Sale Price: $106.24*
Retail: $116.25 (9% off!)
(Overstock Books)
Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book.
Merchant: Overstock Books
Magic Numbers for Consumer Marketing
Sale Price: $26.96*
Retail: $29.95 (10% off!)
(Overstock Books)
Magic Numbers for Consumer Marketing specifically describes key marketing measures commonly used in business.
Merchant: Overstock Books
Sport Marketing - 3rd Edition (Book)
Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study.
Merchant: Online Sports
Relationship Marketing
Sale Price: $29.74*
Retail: $44.95 (34% off!)
(Overstock Books)
RELATIONSHIP MARKETING New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever This is, by far, the best book among a growing number of books on relationship marketing.
Merchant: Overstock Books
Consuming Books
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption.
Merchant: eBooks
Measuring Marketing
Sale Price: $28.31*
Retail: $35 (19% off!)
(Overstock Books)
Marketing has long been considered an art and not a science. However, that perception is beginning to change, as increasingly sophisticated methods of quantifying marketing success are developed. In this landmark book, two of the world?
Merchant: Overstock Books