Marketing Books
Marketing And Consumption in Modern Japan
This book explores the development in Japan throughout the twentieth century of marketing, consumption and marketing thought.
Merchant: Overstock Books
Record Label Marketing
Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world how to practiced in marketing war rooms.
Merchant: Overstock Books
Marketing Plans That Work
Marketing Plans That Work is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background.
Merchant: Overstock Books
Category Management
Published with the world`s leading marketing authority, Nielson Marketing Research, this landmark book explains an important new marketing concept--category management. The book leads readers through the process of setting up and implementing a categor...
Merchant: Overstock Books
Marketing Essentials
Marketing Essentials is the top selling book in marketing education because it`s clear, it`s comprehensive, and it gives Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Merchant: Overstock Books
Innovative Marketing Communications
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature.
Merchant: Overstock Books







