Marketing Books

Marketing And Consumption in Modern Japan

Marketing And Consumption in Modern Japan

Sale Price: $122.42*
Retail: $150 (18% off!)
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This book explores the development in Japan throughout the twentieth century of marketing, consumption and marketing thought.


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Record Label Marketing

Record Label Marketing

Sale Price: $39.29*
Retail: $45.95 (14% off!)
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Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world how to practiced in marketing war rooms.


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Marketing Plans That Work

Marketing Plans That Work

Sale Price: $24.04*
Retail: $35.95 (33% off!)
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Marketing Plans That Work is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background.


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Category Management

Category Management

Sale Price: $25.16*
Retail: $27.95 (10% off!)
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Published with the world`s leading marketing authority, Nielson Marketing Research, this landmark book explains an important new marketing concept--category management. The book leads readers through the process of setting up and implementing a categor...


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Marketing Essentials

Marketing Essentials

Sale Price: $76.61*
Retail: $80.64 (5% off!)
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Marketing Essentials is the top selling book in marketing education because it`s clear, it`s comprehensive, and it gives Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.


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Innovative Marketing Communications

Innovative Marketing Communications

Sale Price: $41.86*
Retail: $48.95 (14% off!)
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Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature.


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