How to Persuade People Who Don't Want to be Persuaded : Get What You Want-Every Time!

The art of persuasion as taught by one of the world's most sought-after speakers and pitchmenIn this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind 'The Fright Challenge, ' 'The Transformation Mechanism, ' and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life.Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as 'undoubtedly the chairman of the board' of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.