Advertising Persuasion
Persuasion in Advertising
A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe.
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Visual Persuasion : The Role of Images in Advertising
Sale Price: $38.25*
Retail: $76.95 (50% off!)
(Textbooks)
The book, "Visual Persuasion : The Role of Images in Advertising", by Paul Messaris (Edition: 97).
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Advertising : The Uneasy Persuasion
Sale Price: $14.85*
Retail: $27 (45% off!)
(Textbooks)
The book, "Advertising : The Uneasy Persuasion", by Michael Schudson (Edition: 84).
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Advertising and the Mind of the Consumer
By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery.
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The Advertising Handbook
The Advertising Handbook unravels the how and why of advertising.
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Advertising as Communication
As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.
Merchant: eBooks