Advertising Books
Global Marketing And Advertising
Global Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities as well as a structure of how to apply this knowledge to the management of global branding and marketing communications.
Merchant: Overstock Books
Guerrilla Advertising
At last, guerrilla marketing guru Jay Conrad Levinson applies his proven guerrilla philosophy to advertising, the most elusive, seductive, and expensive branch of the marketing tree. Advertising is all around us, and lots of folks think they know a goo... Copyright (C) Muze Inc.
Merchant: Overstock Books
Resumes for Advertising Careers With Sample Cover Letters
Strong, impressive resumes that lead to the right job! This series helps job seekers write resumes that hit the target every time. Each book offers essential advice plus nearly 100 sample resumes and 20 cover letters tailored to a job seeker`s needs or field of interest.
Merchant: Overstock Books
My Life in Advertising and Scientific Advertising
This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--w Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Merchant: Overstock Books
The Crafts Business Answer Book
A new edition of a professional resource for owners or prospective owners of a home-based arts and crafts business covers nearly three hundred topics, from pricing and advertising to understanding tax and labor laws, in a guide that is alphabetically organized for easy reference.
Merchant: Overstock Books