Advertising Books
The Little Blue Book of Advertising
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising.
Merchant: eBooks
My Life in Advertising and Scientific Advertising
Sale Price: $9.66*
Retail: $14.95 (35% off!)
(Overstock Books)
This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--w Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Merchant: Overstock Books
Humor in Advertising
Although the use of humor in advertising has its origins in the early days of the business, its widespread use as an advertising strategy is a more recent phenomenon. This is the first book-length, fully integrated discussion on this popular advertising technique.
Merchant: eBooks
Do It Yourself Advertising and Promotion
Sale Price: $14.21*
Retail: $19.95 (29% off!)
(Overstock Books)
How to create Madison Avenue advertising on a Main Street budgetThis Third Edition shows readers how to successfully create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every...
Merchant: Overstock Books
Guerrilla Advertising
Sale Price: $9.66*
Retail: $14.95 (35% off!)
(Overstock Books)
At last, guerrilla marketing guru Jay Conrad Levinson applies his proven guerrilla philosophy to advertising, the most elusive, seductive, and expensive branch of the marketing tree. Advertising is all around us, and lots of folks think they know a goo...
Merchant: Overstock Books
Cowboys Images of the Old West: Book of 30 Postcards
Sale Price: $8.10*
Retail: $9 (10% off!)
(Overstock Books)
This colorful book of 30 full color glossy postcards features rare and exciting photographs and graphic images of wild west cowboys. The postcards depict rodeo, wild west show and exceptional cowboy advertising art and historic portraits.
Merchant: Overstock Books